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Data and AI Leadership, Shared From Experience

Speaker and writer on data, AI, and leadership

For more than 25 years I have led data and analytics at Fortune 500 organizations including TD Bank, Visa, TSYS, and Disney. On stage, on podcasts, and in writing I share what that work has taught me about building data-driven cultures, moving past the AI hype, and why data is a team sport.

Juan Gorricho

Leadership experience at

TD Bank logo
Visa logo
Disney logo
TSYS logo

Ideas

Data is a team sport. The technology is rarely the bottleneck. Clarity, trust, and the willingness to change how the work gets done usually are. These are the ideas I keep coming back to.

Leadership

The skill no one teaches data leaders

The projects where I failed did not fail because the models were wrong. They failed because I had not earned enough trust with the business. Empathy is not a soft skill. It is the hardest skill in data leadership.

The CDO role

Why I stopped trying to eliminate politics from data prioritization

You cannot fight politics head-on. What works is a clear vision of what the platform is for, walking that vision one-on-one before the big meeting, and a backlog transparent enough that teams make their case with data instead of lobbying.

Business value

Stop calling yourself data-driven. Start being customer-driven.

Data-driven describes how a team likes to operate. Customer-driven is a commitment to the people the team serves, and they are the ones who decide whether the work mattered.

Business value

Three questions every data initiative must answer before starting

What decisions will change? How must the processes change? What measurable business outcome will improve, and by how much? If the answers are vague, the project is already at risk.

AI

An AI strategy or a shopping list?

If you cannot describe what AI will change in your business over the next six months without naming a vendor, you do not have an AI strategy yet. Write the vision in plain language, and make it describe a process, not a step.

AI

AI-ready data is a mirage

Launching a massive cleanup before a single use case is defined is boiling the ocean. Start with the use case and "ready" defines itself. And readiness is not only about clean data. It is about whether you are allowed to use it.

Speaking

Talks, panels, and podcast conversations on data, AI, and leadership

Watch and Listen

IA, datos y negocio: el rol clave del CDO

Keynote, CDO LATAM 2025, Bogota · ES

La data no crea valores si no mejora el negocio

Tech for Business Podcast, 2026 · ES

Stop Chasing AI Hype. Start Counting Dollars

Catalog & Cocktails podcast, 2026 · EN

AI with Intention

How to build AI solutions that work: with strategy, governance, and measurable results, where AI is an enabler and not an end in itself.

Beyond the Hype: The Real Work of Scaling Data and AI

What separates enterprise implementations that last from expensive failures, and the foundations most organizations skip.

Change Management and Culture in the Digital Era

The technology is the easy part. The hard part is the human side of the organization.

Data is a Team Sport

Why technical excellence alone fails without business alignment, integrated teams, and measurable outcomes.

Recent Talks

Summit Liderazgo y Gestión Humana en Salud, Hospital Internacional de Colombia (FCV)Bucaramanga, Colombia
Sep 2026
WELLS2026Bucaramanga, Colombia
May 2026
CDO LATAMBogota, Colombia
Nov 2025
Culverhouse Analytics Summit, University of AlabamaTuscaloosa, Alabama
Oct 2025
Colombia 4.0Colombia
Nov 2023
Earlier talks (27)
DATACatedVirtual
Mar 2022
Universidad de los AndesBogota, Colombia
Mar 2021
IE Business SchoolMiami, FL
Jan 2020
CDAO AtlantaAtlanta, GA
Sep 2019
Chief Analytics Officer ForumBoston, MA
Nov 2018
Data Science AtlantaAtlanta, GA
Oct 2018
ABDSocietyCharlotte, NC
Sep 2018
Convergence AtlantaAtlanta, GA
Aug 2018
Atlanta CDO SummitAtlanta, GA
Jun 2018
TDWI Executive SummitChicago, IL
May 2018
Congreso Gerenciar, Universidad EAFITMedellin, Colombia
Apr 2017
Enterprise DataversityChicago, IL
Sep 2016
Business Analytics SummitChicago, IL
May 2016
Chief Analytics Officer ForumNew York, NY
Jan 2016
Bolivar GroupSanta Marta, Colombia
Oct 2015
The Data Warehousing InstituteSan Diego, CA
Sep 2015
Disney Data & Analytics ConferenceOrlando, FL
Sep 2015
IE Business SchoolMiami, FL
Jul 2015
Constructora BolivarSanta Marta, Colombia
Feb 2015
IE Alumni ForumMadrid, Spain
Feb 2015
IE Venture DayMiami, FL
Nov 2014
Big Data Analytics & Customer Engagement ForumNice, France
Jun 2014
Information Quality and DW/BI Conference EuropeLondon, UK
Nov 2013
Big Data Warehousing and Business Intelligence 2012Sydney, Australia
Nov 2012
Data Management Forum (alongside Bill Inmon)New York, NY / Washington, DC
Jun 2011
Data Management Forum (alongside Bill Inmon)New York, NY / Washington, DC
Jun 2010
Data Management Forum (alongside Bill Inmon)New York, NY / Washington, DC
Jun 2009

Podcast Appearances

Tech for Business PodcastLa data no crea valores si no mejora el negocio
Jul 2026
Catalog & Cocktails - The Honest No-BS Data PodcastStop Chasing AI Hype. Start Counting Dollars
Feb 2026
Data Analytics ChatHow Hard Is It to Get Things Done in Data Projects
Oct 2025
The Data Story TellersNavigating the AI Hype and Building Data Driven Cultures
Jun 2025
Analytics CafeModel Deployment and Governance
Feb 2023
Leadership PlaycastThe Future of Data
Jan 2017

About

With 25+ years leading data transformation at Fortune 500 organizations including TD Bank, Visa, TSYS, and Disney, I bring a unique perspective that bridges technical excellence and business impact.

My philosophy is simple: Data is a Team Sport. The best data strategies fail without business alignment, integrated teams, and measurable ROI. Analytics should be a natural part of how decisions get made.

I believe in servant leadership - developing people who can take your job. The measure of a data leader isn't the dashboards they build, but the culture they create.

Contact Me

A speaking invitation, a panel, a podcast, or a question about something I wrote or said. Tell me what you have in mind and I will reply personally.

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